Hello there! I'm Alejandro De Luna, the face behind The Sense of Doubt, a project where I design wall art inspired by music, pop culture, and cultural heritage.

A little insight into my journey: In 2010, I left my roots in Mexico City. Since that year, this adventure has led me to live and work in incredible cities like Stockholm (Sweden), Hangzhou (China), London/Manchester (UK), Berlin/Leipzig (Germany) and Madrid (Spain) – the brand-new proud location of my studio where I conduct my research and bring my designs to life.

My passion lies in exploring diverse topics, immersing myself in research, and transforming information into unique wall art that not only stands out but also tells compelling stories. My aim is to create prints that catch the eye and spark conversation, much like a beloved book or film that reveals something new upon each visit.

My prints have been purchased by over 9,000 satisfied music and pop culture lovers in more than 20 countries, as well as many one-off commissioned pieces. Each piece is produced in small quantities and hand-signed by me, with every step of the process—from research to design—handled personally in my home studio.

If you have any questions or want to connect, feel free to reach out. 

press / commisioned work / general enquiries
alejandro@thesenseofdoubt.com

B2B enquiries

Thank you for stopping by.

Alejandro De Luna
The Sense Of Doubt, ©2024
Madrid, Spain